Rethinking Sales Force Redefining Customer PDF 805442a2c

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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value PDF




by John DeVincentis : Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

ISBN : #0071342532 | Date : 1999-02-05

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PDF-24f95 | In today’s markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer’s dominant power in today’s economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authors show … Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value


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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value by by John DeVincentis

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